Boomtown | Blog|News and views from the team | Boomtown
Find out about the latest trends, news or read opinion pieces on our updated blog.
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News


  • How to start an award-winning agency

    Creativity. Possibility. These two words deliver the punch that drives us forward. Why creativity? It is the commodity we sell, it is the solution to the challenges our clients present to us, it is the fuel that drives the Boomtown engine, and it lives in......

  • Boomtown: Making Today Matter with University of Pretoria

    Approached to create and implement an integrated marketing campaign strategy for the University of Pretoria (UP), Boomtown was take to take its new corporate positioning ‘Make today matter’ to market and showcase the university as a leading research institution. “Research is at the heart of......

  • First Choice summer custard campaign launches

    As an extension of its winter Pour Your Heart Out campaign, First Choice custard is pouring its heart out this summer and giving its consumers the chance to win a number of cash prizes. The second year in a row for this campaign, First Choice......

  • Ross Ventress named Boomtown Creative Director

    Ross Ventress has been named Creative Director of Boomtown, and will lead and oversee the creative output of the agency. Award-winning creative Ventress has worked in a number of leading international agencies and brings with him cross-industry and international experience. “Boomtown finds itself in an......

  • Taking SA’s first and only certified organic frozen lemon juice to market

    SOGA (Sundays Organic Growers Association) Organic® appointed Boomtown to design the packaging for South Africa’s first and only certified organic frozen lemon juice, and it’s just landed in select supermarket freezers. Hitting the shelves in key Food Lovers Markets throughout Port Elizabeth, the Garden Route,......

  • Letters form relationships

    By Jesse Sharkie Nine years ago, I broke up with the love of my life. It felt like someone had taken out my heart and beaten it to a pulp. My core ached from the feeling of the words “I don’t want to be with you......

  • BBBEE Best Practice

    In the context of transformation and BBBEE best practice, it is with pride that Boomtown would like to announce our new BBBEE status. This has come into effect linked to a share sale to UINA Investment Holdings (PTY) Ltd, a verified 100% Broad based black......

  • Twitch

    By Senzo Xulu The human body is quite an amazing place to be. Although physiology aside, the most remarkable thing about the co-ordinated mass of flesh and bones that we call home is the actual life that it carries. You and me. Our personalities, our character, the......

  • Rhino Ranger to the rescue!

    New superhero taps into Vietnamese culture to reduce rhino horn demand September 22nd marks World Rhino Day, and Wilderness Foundation Africa in partnership with Peace Parks Foundation and SOUL Music and Performing Arts Academy launches its superhero Rhino Ranger to cut consumption of rhino horn......

  • Short and sharp social media campaign sees the Elvin brand soar

    Easter 2016 saw Elvin launch its in-store “Share the Moment” campaign to drive trial and sales. Boomtown provided online support to an in-store campaign whereby Elvin made use of point-of-sale items to communicate the campaign, as well as in-store promoters to engage with shoppers. “We......

  • Pour Your Heart Out: Woodland Dairy’s campaign to share its goodness

    The First Choice Custard ‘Pour Your Heart Out’ initiative is one way Woodlands Dairy showcases its brand ethos, and how important it views giving back to communities. “We believe in operating our business in a way that spreads the greater good for people, the planet,......

  • Castle Milk Stout Chocolate Infused whets the appetite of SA and exceeds expectations

    Beginning as a limited edition, Castle Milk Stout’s Chocolate Infused was so well received by consumers, that it was nationally rolled out in July 2015 and since then has almost doubled its sales volume target. The product innovation was introduced in 2014 to open up......

  • Boomtown with the Wilderness Foundation launches Demand Reduction campaign in Vietnam

    Rhino horn consumption in Vietnam has surged and grown to be the world’s largest recipient of both legal and illegal rhino horn from South Africa.   It’s with this knowledge that the Wilderness Foundation approached Boomtown to create a campaign to influence the youth market......

  • Boomtown sets the wheels in motion for the Qhubeka 5000

    Looking for a partner to bring its newest fundraising event to life, Qhubeka approached Boomtown to spread the word and get people involved in the inaugural Qhubeka 5000. To coincide with the Tour de France, on 15 and 16 July, people can register to ride,......

  • Bayeza: closing the talent gap

    Young black talent taken under the Boomtown creative wing Boomtown’s Bayeza programme was developed four years ago to nurture the talent of young creatives from previously disadvantaged communities, who are still studying, or who have recently completed their studies. It came to fruition with the......