Boomtown | Blog|News and views from the team | Boomtown
Find out about the latest trends, news or read opinion pieces on our updated blog.
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News


  • Boomtown #filledourstadium for the Southern Kings

    The recent #fillourstadium campaign for the Southern Kings did just that, as well as increasing awareness of the Southern Kings’ games and forging support for local rugby. Running from April 22nd through to May 22nd, we created an eye-catching campaign creative, and a social media......

  • Rush Sports goes live with revived brand

    Pietermaritzburg-based Rush Sports, a brand which has attracted an experienced team and leading cycling brands to its stable unveiled the evolution of its brand identity, including a modernised and simplified update to its iconic red and black logo and a new look and feel for......

  • Innovation is key (part one)

    By Andrew MacKenzie By 2020, there will be 7.7 billion people on earth, and there will be a 40% growth in the global economy. An optimistic perspective would be to look at the fantastic potential this increase in our population and economic growth holds for brands......

  • Bronx Woman appoints Boomtown to grow its brand

    Bronx Woman, a niche South African footwear brand, has appointed us, to grow its brand and introduce it to a wider audience, and increase its footprint within the market Part of the Bolton Footwear Group, Bronx Woman speaks to fashion-conscious women. “Our winter collections are......

  • Gone in a flash

    By Andrew MacKenzie In 2012, Kodak, a 124-year-old global leader in the photography sector filed for bankruptcy. The reasons behind its failure are a tragedy of ignorance and arrogance. Just five years earlier, in 2007, the company boasted a share price of $90 and was arguably......

  • First Choice launches its biggest campaign to date

    We are proud to partner with First Choice in launching one of their biggest campaigns yet to take its tagline ‘It’s all good’ to market. Split into three parts, the 12-month campaign begins with a TV commercial, a social media campaign, digital advertising and in-store......

  • Blinded by knowledge

    Finding insights in a world inundated with information By Lara-Anne Derbyshire The following words by Jeffrey Stibel remain imprinted in my mind, and I’d like to share with you why. “Too much knowledge undermines the greatest insights, the deepest conjectures… and wisdom can be shattered by......

  • Lessons on getting to Mars

    By Andrew MacKenzie In preparation for a recent staff meeting I came across a YouTube video entitled Incredible Speech by Elon Musk. Out of curiosity I hit play, and for the next 10 minutes was gripped by this visionary. There is no doubt in my......

  • How to start an award-winning agency

    Creativity. Possibility. These two words deliver the punch that drives us forward. Why creativity? It is the commodity we sell, it is the solution to the challenges our clients present to us, it is the fuel that drives the Boomtown engine, and it lives in......

  • Boomtown: Making Today Matter with University of Pretoria

    Approached to create and implement an integrated marketing campaign strategy for the University of Pretoria (UP), Boomtown was take to take its new corporate positioning ‘Make today matter’ to market and showcase the university as a leading research institution. “Research is at the heart of......

  • First Choice summer custard campaign launches

    As an extension of its winter Pour Your Heart Out campaign, First Choice custard is pouring its heart out this summer and giving its consumers the chance to win a number of cash prizes. The second year in a row for this campaign, First Choice......

  • Ross Ventress named Boomtown Creative Director

    Ross Ventress has been named Creative Director of Boomtown, and will lead and oversee the creative output of the agency. Award-winning creative Ventress has worked in a number of leading international agencies and brings with him cross-industry and international experience. “Boomtown finds itself in an......

  • Taking SA’s first and only certified organic frozen lemon juice to market

    SOGA (Sundays Organic Growers Association) Organic® appointed Boomtown to design the packaging for South Africa’s first and only certified organic frozen lemon juice, and it’s just landed in select supermarket freezers. Hitting the shelves in key Food Lovers Markets throughout Port Elizabeth, the Garden Route,......

  • Letters form relationships

    By Jesse Sharkie Nine years ago, I broke up with the love of my life. It felt like someone had taken out my heart and beaten it to a pulp. My core ached from the feeling of the words “I don’t want to be with you......

  • BBBEE Best Practice

    In the context of transformation and BBBEE best practice, it is with pride that Boomtown would like to announce our new BBBEE status. This has come into effect linked to a share sale to UINA Investment Holdings (PTY) Ltd, a verified 100% Broad based black......