Boomtown | Blog|News and views from the team | Boomtown
Find out about the latest trends, news or read opinion pieces on our updated blog.
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News


  • Brands with a purpose

    By Stuart Innell Engaging where it matters Over the past two years, many clients have been extending brand positioning exercises into purpose-driven expressions. When we look at it, it makes sense given the country’s demographics. With many of our fellow countrymen struggling to make ends......

  • Boomtown takes NESCAFÉ Ricoffy Cappuccino to market

    To attract more coffee drinkers, NESCAFÉ Ricoffy has invested in new product development and introduced a NESCAFÉ Ricoffy cappuccino offering. Briefing Boomtown to launch the NESCAFÉ Ricoffy cappuccino sachets, NESCAFÉ Ricoffy wanted to increase awareness as well as create excitement amongst younger consumers, encouraging trial......

  • First Choice winter custard campaign launches

    Building on the corporate identity seen in the summer custard campaign, the First Choice custard winter campaign created by Boomtown sees the custard character ready for the colder temperatures. Building on previous campaign lines, and understanding that during good times or bad, comfort food makes......

  • Technology: the challenge for marketers

    By Andrew MacKenzie I recall watching a movie called Groundhog Day in which a man wakes up to the same sequence of events, day after day. With the rapid changes the world is facing because of technology, nothing could be further from the truth today.......

  • Lemaitre launches new brand positioning

    Lemaitre Safety Footwear, part of the BBF Safety Group, briefed Boomtown to bring a fresh appeal to its brand, build awareness and place its safety footwear in the target market’s consideration set. Following in-depth research, the team uncovered an insight amongst the target market: ‘hard......

  • Sovereign Foods partners with Boomtown

    Working across three brands under its Food Service Division on a B2B campaign and with the fresh and frozen Country Range for a B2C campaign, Boomtown is delighted to announce it is working with Sovereign Foods. Cater Chicken, Chef’s Choice and Chicken ‘Tizers fall under......

  • Turning interns into future leaders

    Since 2012 we have taken young black talent taken under our creative-wing, and in those six years we have nurtured 30 individuals (including our 2018 in-take) and moulded them into highly-employable advertising execs. Many of which have stayed on at Boomtown, including our Art Director......

  • Living creatively

    By Unathi Dyani, illustrator and graphic designer Many have questioned the origin of human existence and searched every corner of their mind to find a reasonable explanation. Some have yielded themselves to the idea of a higher power, a creator, who thought out the universe, nature......

  • Personalisation

    By Andrew MacKenzie How ‘brand you’ came to be From cans of Coca-Cola to luxury handbags, marketing is stamping our names on the things we buy, setting us out as unique individuals. Marketing has moved from a product focus to consumer focus: who they are and......

  • The Herald to launch revamped HeraldLIVE with Boomtown-created engagement campaign

    South Africa’s oldest newspaper, The Herald, is jumping into the digital world with both feet and running a launch campaign with the help of Boomtown, to drive awareness of its new HeraldLIVE online platform. “We’re really proud of the new HeraldLIVE website. It’s been an extensive journey......

  • What’s seen and what’s said

    By Nick de Beer The relationship between good design and effective copy Within the complex world of advertising, what’s really doing the selling: the image or the copy? The reality is that both play an integral part in the selling process for almost every piece......

  • Reach for the Stars

    By Andrew MacKenzie Elon Musk, the world’s best PR starman Elon Musk is a PR master. The smiling CEO/ founder/ billionaire who is kinda nerdy and silly, and always seems to come across as a guy you could have a beer with. And there’s so......

  • Illovo appoints Boomtown for research project

    Africa’s biggest sugar producer, Illovo, has appointed Boomtown for a consumer research project. With proven expertise within the FMCG sector, the Boomtown strategy department is working on market research into the main markets for the popular brand. “We’re familiar with the FMCG markets across various......

  • Add value before self-promoting on social media

    By Yolandi Allen Add value before self-promoting on social media Businesses often misunderstand the function of social media. A quick scroll through most business pages on Facebook will quickly reveal their errors. Social media and our newsfeeds are saturated with well-meaning posts about yet another product......

  • Christmas

    By Andrew MacKenzie The five biggest mistakes made by marketers in the Christmas lead-up Silly season is almost upon us, and most marketers and entrepreneurs are experiencing the pre-holiday campaign rush. Even if you haven’t been planning since March for the Christmas rush, here are......