Boomtown | Blog|News and views from the team | Boomtown
Find out about the latest trends, news or read opinion pieces on our updated blog.
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News


  • Get out of your ivory towers and put your feet in the rich soil

    By Glen Meier South African soil is unique, full of rich textures, it is composed of 11 official languages, is culturally diverse, has varied mindsets and a myriad of consumer behaviours. So how does a brand speak to consumers in a country so diverse? Which brands do consumers engage with? And are those brands entrenched......

  • Lafarge cements its brand in South Africa with Boomtown

    Leading international cement brand, Lafarge, has appointed Boomtown to make its brand relevant to the local South African market. Established for over 180 years, but only part of the South African market for ten years, Lafarge is a challenger brand in South Africa competing with......

  • “Don’t be chicken, check ’em”

    In support of breast cancer awareness, Sovereign Foods has rolled out an in-store and on-pack awareness campaign on its Country Range to encourage people to not be chicken and check ‘em. A proactive concept created by Boomtown for Sovereign Foods, the campaign is a CSI drive......

  • Mind(set)

    By Lara-Anne Derbyshire A glimpse into Mind(set) and meeting the South African shopper in the moment Before you get into this article, I’d like you to consider this? What day is it? Are you warm or cold? Is it morning? Afternoon? Or evening? Have you had......

  • Rhino Ranger returns to stop the demand for rhino horn in Vietnam

    Vietnam is the worlds largest recipient of illegal rhino horn from South Africa. To reduce rhino horn consumption and therefore demand, Wilderness Foundation Africa is working with school-going Vietnamese youngsters to create a generation of ambassadors who will grow up to be in a position......

  • Boomtown gets Milki to #idairyu consumers

    ‘Live life to the full’ is the message in the latest campaign for Milki, the First Choice full-cream flavoured milk. Created by Boomtown, the digital campaign brings to life what it means to ‘live life to the full’. Understanding the target consumer, and their up-bringing......

  • Brands with a purpose

    By Stuart Innell Engaging where it matters Over the past two years, many clients have been extending brand positioning exercises into purpose-driven expressions. When we look at it, it makes sense given the country’s demographics. With many of our fellow countrymen struggling to make ends......

  • Boomtown takes NESCAFÉ Ricoffy Cappuccino to market

    To attract more coffee drinkers, NESCAFÉ Ricoffy has invested in new product development and introduced a NESCAFÉ Ricoffy cappuccino offering. Briefing Boomtown to launch the NESCAFÉ Ricoffy cappuccino sachets, NESCAFÉ Ricoffy wanted to increase awareness as well as create excitement amongst younger consumers, encouraging trial......

  • First Choice winter custard campaign launches

    Building on the corporate identity seen in the summer custard campaign, the First Choice custard winter campaign created by Boomtown sees the custard character ready for the colder temperatures. Building on previous campaign lines, and understanding that during good times or bad, comfort food makes......

  • Technology: the challenge for marketers

    By Andrew MacKenzie I recall watching a movie called Groundhog Day in which a man wakes up to the same sequence of events, day after day. With the rapid changes the world is facing because of technology, nothing could be further from the truth today.......

  • Lemaitre launches new brand positioning

    Lemaitre Safety Footwear, part of the BBF Safety Group, briefed Boomtown to bring a fresh appeal to its brand, build awareness and place its safety footwear in the target market’s consideration set. Following in-depth research, the team uncovered an insight amongst the target market: ‘hard......

  • Sovereign Foods partners with Boomtown

    Working across three brands under its Food Service Division on a B2B campaign and with the fresh and frozen Country Range for a B2C campaign, Boomtown is delighted to announce it is working with Sovereign Foods. Cater Chicken, Chef’s Choice and Chicken ‘Tizers fall under......

  • Turning interns into future leaders

    Since 2012 we have taken young black talent taken under our creative-wing, and in those six years we have nurtured 30 individuals (including our 2018 in-take) and moulded them into highly-employable advertising execs. Many of which have stayed on at Boomtown, including our Art Director......

  • Living creatively

    By Unathi Dyani, illustrator and graphic designer Many have questioned the origin of human existence and searched every corner of their mind to find a reasonable explanation. Some have yielded themselves to the idea of a higher power, a creator, who thought out the universe, nature......

  • Personalisation

    By Andrew MacKenzie How ‘brand you’ came to be From cans of Coca-Cola to luxury handbags, marketing is stamping our names on the things we buy, setting us out as unique individuals. Marketing has moved from a product focus to consumer focus: who they are and......