Boomtown | Blog|News and views from the team | Boomtown
Find out about the latest trends, news or read opinion pieces on our updated blog.
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News


  • Christmas

    By Andrew MacKenzie The five biggest mistakes made by marketers in the Christmas lead-up Silly season is almost upon us, and most marketers and entrepreneurs are experiencing the pre-holiday campaign rush. Even if you haven’t been planning since March for the Christmas rush, here are......

  • Sarah Baartman District Municipality appoints Boomtown for tourism brief

    Following a tender process, Boomtown has been appointed to review and implement the Sarah Baartman District Municipality’s tourism marketing strategy over 32 months. Boomtown previously worked with the Sarah Baartman Municipality’s tourism department for over ten years until 2015. “We’re delighted that the tourism team......

  • Are you asking the why beyond the why?

    By Lara-Anne Derbyshire Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go......

  • Brand storytelling

    By Andrew MacKenzie Consumers are actively seeking out brands who have a story to tell; they need to believe in and immerse themselves in something more significant than a rational brand proposition. Why? When we look at traditional advertising channels, there are some alarming concerns......

  • Simplicity to the power of three

    By Glen Meier A lot has changed since Henry Ford said: ‘you can have any colour as long as its black.’ Today consumers are spoilt for choice. The question is: is the increasing number of options stimulating purchase, or causing purchase-paralysis? Product choice, marketing messages and......

  • Twizza partners with Boomtown

    We have begun work on a number of projects for Queenstown-based Twizza, a beverage manufacturer specialising in high-quality carbonated soft drinks for the South African market. Both based in the Eastern Cape, and with a presence across South Africa, we have carried out extensive in-field......

  • Does your understanding of consumers go beyond the city bubble?

    By Andrew MacKenzie The mindset and behaviours of most rural South Africans are quite different to those in urban locations, and it impacts how you market your brand or business. I encourage our team to escape their bubble of craft beers and food festivals to......

  • Bayeza: turning interns into future leaders

    Young black talent taken under the Boomtown creative-wing Five years ago, we created an intern programme, now we are looking to hire our next intake to join our team and become moulded into outstanding, employable resources. Bayeza started in 2012 with one graphic design intern, Pola......

  • Authentically branded

    Authentically branded Who am I, what makes me unique? What makes them so special? What makes me happy? I just want to be happy…? These were some of the questions I faced daily while growing up, as I’m sure many of you did too. It’s......

  • Innovation is key (part two)

    By Andrew MacKenzie Our world is evolving radically, primarily due to advances in technology. A changing world means the rules have also changed. As businesses look to innovate, what do we need to keep an eye on and what has affected this changing world I......

  • Share of pocket: brand adaption for the mass market

    By Estee Cockcroft During a recent brand emersion exercise, I spoke to a highly articulated, entrepreneurial, tavern owner in one of the local townships. Wearing a page boy hat, denim shirt and slick leather shoes he looked wildly out of place on a dilapidated wooden......

  • Hogan Lovells makes its mark on Africa

    Global law firm Hogan Lovells identified Africa as part of its growth strategy, and it partnered with us to successfully make its mark on the continent. Building measurement tactics into each touchpoint, our integrated communications strategy increased traffic to the Hogan Lovells Africa webpage by......

  • Boomtown #filledourstadium for the Southern Kings

    The recent #fillourstadium campaign for the Southern Kings did just that, as well as increasing awareness of the Southern Kings’ games and forging support for local rugby. Running from April 22nd through to May 22nd, we created an eye-catching campaign creative, and a social media......

  • Rush Sports goes live with revived brand

    Pietermaritzburg-based Rush Sports, a brand which has attracted an experienced team and leading cycling brands to its stable unveiled the evolution of its brand identity, including a modernised and simplified update to its iconic red and black logo and a new look and feel for......

  • Innovation is key (part one)

    By Andrew MacKenzie By 2020, there will be 7.7 billion people on earth, and there will be a 40% growth in the global economy. An optimistic perspective would be to look at the fantastic potential this increase in our population and economic growth holds for brands......