Boomtown | Blog|News and views from the team | Boomtown
Find out about the latest trends, news or read opinion pieces on our updated blog.
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News


  • Does your understanding of consumers go beyond the city bubble?

    By Andrew MacKenzie The mindset and behaviours of most rural South Africans are quite different to those in urban locations, and it impacts how you market your brand or business. I encourage our team to escape their bubble of craft beers and food festivals to......

  • Bayeza: turning interns into future leaders

    Young black talent taken under the Boomtown creative-wing Five years ago, we created an intern programme, now we are looking to hire our next intake to join our team and become moulded into outstanding, employable resources. Bayeza started in 2012 with one graphic design intern, Pola......

  • Authentically branded

    Authentically branded Who am I, what makes me unique? What makes them so special? What makes me happy? I just want to be happy…? These were some of the questions I faced daily while growing up, as I’m sure many of you did too. It’s......

  • Innovation is key (part two)

    By Andrew MacKenzie Our world is evolving radically, primarily due to advances in technology. A changing world means the rules have also changed. As businesses look to innovate, what do we need to keep an eye on and what has affected this changing world I......

  • Share of pocket: brand adaption for the mass market

    By Estee Cockcroft During a recent brand emersion exercise, I spoke to a highly articulated, entrepreneurial, tavern owner in one of the local townships. Wearing a page boy hat, denim shirt and slick leather shoes he looked wildly out of place on a dilapidated wooden......

  • Hogan Lovells makes its mark on Africa

    Global law firm Hogan Lovells identified Africa as part of its growth strategy, and it partnered with us to successfully make its mark on the continent. Building measurement tactics into each touchpoint, our integrated communications strategy increased traffic to the Hogan Lovells Africa webpage by......

  • Boomtown #filledourstadium for the Southern Kings

    The recent #fillourstadium campaign for the Southern Kings did just that, as well as increasing awareness of the Southern Kings’ games and forging support for local rugby. Running from April 22nd through to May 22nd, we created an eye-catching campaign creative, and a social media......

  • Rush Sports goes live with revived brand

    Pietermaritzburg-based Rush Sports, a brand which has attracted an experienced team and leading cycling brands to its stable unveiled the evolution of its brand identity, including a modernised and simplified update to its iconic red and black logo and a new look and feel for......

  • Innovation is key (part one)

    By Andrew MacKenzie By 2020, there will be 7.7 billion people on earth, and there will be a 40% growth in the global economy. An optimistic perspective would be to look at the fantastic potential this increase in our population and economic growth holds for brands......

  • Bronx Woman appoints Boomtown to grow its brand

    Bronx Woman, a niche South African footwear brand, has appointed us, to grow its brand and introduce it to a wider audience, and increase its footprint within the market Part of the Bolton Footwear Group, Bronx Woman speaks to fashion-conscious women. “Our winter collections are......

  • Gone in a flash

    By Andrew MacKenzie In 2012, Kodak, a 124-year-old global leader in the photography sector filed for bankruptcy. The reasons behind its failure are a tragedy of ignorance and arrogance. Just five years earlier, in 2007, the company boasted a share price of $90 and was arguably......

  • First Choice launches its biggest campaign to date

    We are proud to partner with First Choice in launching one of their biggest campaigns yet to take its tagline ‘It’s all good’ to market. Split into three parts, the 12-month campaign begins with a TV commercial, a social media campaign, digital advertising and in-store......

  • Blinded by knowledge

    Finding insights in a world inundated with information By Lara-Anne Derbyshire The following words by Jeffrey Stibel remain imprinted in my mind, and I’d like to share with you why. “Too much knowledge undermines the greatest insights, the deepest conjectures… and wisdom can be shattered by......

  • Lessons on getting to Mars

    By Andrew MacKenzie In preparation for a recent staff meeting I came across a YouTube video entitled Incredible Speech by Elon Musk. Out of curiosity I hit play, and for the next 10 minutes was gripped by this visionary. There is no doubt in my......

  • How to start an award-winning agency

    Creativity. Possibility. These two words deliver the punch that drives us forward. Why creativity? It is the commodity we sell, it is the solution to the challenges our clients present to us, it is the fuel that drives the Boomtown engine, and it lives in......