Boomtown | Case study | Launch of First Choice already set Jelly | Boomtown
How Boomtown launched South Africa’s first already set Jelly.
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First Choice – Jelly

About This Project



Boomtown was tasked to introduce and position South Africa’s first already set Jelly as a unique, fun, affordable and convenient pudding to moms and kids, creating awareness and driving trial/sales.


We developed in-store point of sale to educate and inform consumers and we also developed an out-of-store ATL TV and print campaign to highlight the availability and positioning of this exciting new First Choice pudding variant. Social media and PR also worked towards creating awareness around the creative messaging.