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27 Feb Reach for the Stars

By Andrew MacKenzie

Elon Musk, the world’s best PR starman

Elon Musk is a PR master. The smiling CEO/ founder/ billionaire who is kinda nerdy and silly, and always seems to come across as a guy you could have a beer with. And there’s so much entrepreneurs can learn from him. 

People all over the world are talking about the fact that on February 6th and 7th 2018, SpaceX launched a Tesla Roadster (complete with a Starman mannequin) into a heliocentric orbit. What an amazing, Hitchhiker in the Galaxy-crazy, idea! No other car brand in the world has everyone staring at one of their cars, exclaiming: “how cool is that?!”. The only way to top this would be the first car to Mars, and then do a few laps of the red planet.

Musk gets global coverage for nearly everything his companies do. Why? Because his companies dare to do something different. He is constantly challenging the norm and he and his companies have lofty goals beyond profit.

  • He created a rocket company to explore other planets.
  • He created a battery company and built electric cars and solar roof tiles to showcase how good the batteries are.
  • He is sick of traffic, and built a tunnelling company to try and reduce the cost of tunnels so that roads can be built under cities.
  • He created a company designing implantable brain-computer interfaces but said in the short term will be focusing on treating serious brain diseases.

Yes he’s a billionaire, but Musk makes us feel like people are still doing good and that they want to change the world for the better. Too many companies focus on profit before anything else, and as such consumers don’t connect with them.

Musk gives the man on the street hope, and let’s be honest, in the crazy world that we live in, that’s no bad thing. He is selling us the dreams of the future today and he is doing so by being the face of the companies he works for.

I have no doubt he has his failings, as we all do, but while he pushes his lofty ideals and his world-changing technology, I firmly believe he will continue to feed the media and the world with stories.

From a personal standpoint, I love the fact that Musk gave a nod to Douglas Adams fans with a “DON’T PANIC” screen, and placed a towel inside the glove box (because Starman is a hoopy frood) and a copy of the Hitchhiker’s Guide to the Galaxy.

I’ll definitely be having a Pan Galactic Gargle Blaster in honour of this monumental PR stunt.