22 May Turning interns into future leaders
Since 2012 we have taken young black talent taken under our creative-wing, and in those six years we have nurtured 30 individuals (including our 2018 in-take) and moulded them into highly-employable advertising execs. Many of which have stayed on at Boomtown, including our Art Director Gerard Addison.
Gerard Addison, art director
Gerard came into the agency in 2013 as an intern, and in 2017 was appointed as Art Director. On his rise through the ranks, Gerard says: “My passion is in concept design, big ideas and art direction, and that’s what I have built my career around. To have created this goal for myself, and to have achieved it in such a short space of time blows my mind, but it’s thanks to my internship that I am where I am now.”
In addition to our Art Director, we have numerous Bayeza alumni in the fold:
The senior management team at Boomtown wants its talent to grow, push themselves and achieve great things, and amongst the people, it pushes is Unathi. Speaking about his experience, and his future in advertising, Unathi has big goals: “I see myself leading a team which challenges themselves to think outside of societal norms, to challenge what’s perceived as great and shape new boundaries.” We enjoy pushing
Sukesh Moodaley, graphic designer
Asking Sukesh about the most significant lesson his internship taught him before he became an official ‘Boomer’ he says: “graphic design students from Nelson Mandela University often end up taking their first step of the career ladder in Cape Town if they can’t find employment in a local agency. I am incredibly proud to be from Port Elizabeth and that I am part of Boomtown and that they have helped me develop my creativity.”
Pelokazi Mtishwa, account executive/media buyer
Working in a local agency, with national clients, many interns can work on a cross-section of briefs, industries and face numerous challenges. Pelo prides herself on her recent work with MBDA/Ironman “The MBDA/Ironman advert was a challenging project to manage, but at the end of the day created the best solution for the client. It’s incredibly rewarding to see the outcome go live knowing how much the team place in each piece of work they create.”
Lisa Snyman, account executive
Starting as a Nelson Mandela University PR student, Lisa was exposed to multiple marketing components and joined us after graduating. Talking about her internship experience, Lisa says: “Bayeza allows the youth, fresh out of university to step into the working world; an environment to learn and grow practically in a specific field of study as well as to grow as in individual.”
Introducing Bayeza 2018
For the sixth year in a row, we’re delighted to welcome five new interns. Let us introduce:
Brandon Chakarisa is an excellent addition to the graphic design team. Zimbabwean born, he has studied design at Nelson Mandela University. Talking about his creative life he says, “I enjoy illustration and animation, they possess creativity not ordinarily found in the world.
“I want to use my experience at Boomtown to help me grow as a designer and illustrator and further the potential that lies in the impact illustration and design has on lives.”
Ayabonga (Aya) LalendleI is another graphic design intern and has a Diploma in Media and Graphic Design from Damelin. He hopes that one day his creativity will better the lives of many, and “propel the African renaissance to unimaginable heights”. Talking about his design work and illustrations, he says, “I hope my work helps to reshape and re-envision South Africa, encouraging the generations that follow me to challenge the status quo and to try and re-imagine the world they live in.”
Misubukhosi Pienaar has a marketing qualification from Nelson Mandela University and an applied communications management qualification from the University of Fort Hare and joins the client services team. “I have a huge interest is exploring humanity and understanding what drives human behaviour, and I am excited to apply the theory learnt in lecture halls into the real world. The marketing and advertising industry is competitive and the time I spend with Boomtown is going to give me a leg-up,” remarks Misubukhosi.
Sinethemba Soldati joins the client service team and is currently finalising his postgrad Degree in Marketing Management at Nelson Mandela University. Talking about the industry, Sinethemba says: “I’ve always been interested in advertising, and I cannot wait to learn more about it as a career and to sharpen my skills. My dream role is to become a strategist, I enjoy conceptualising and bringing ideas to life, and spending time with the strategy team at Boomtown is going to be a highlight of my internship.”
Portia Tambo is part of the support services team and hopes to use the Bayeza internship to allow herself to grow in ways she never thought possible. Portia aims to complete studies in Public Administration and Communication Science from UNISA; she says: “I want to keep studying and learning and along the way find my strengths and be the best I can be in my career.”