Shifting the campaign for Bronx Woman up a gear, and building on its messaging of “It’s so me!”, we have rolled out the spring/summer 2018 campaign by asking the question “Why be ordinary?”
Working with Bronx Woman for the past two years, we kept the essence of self-expression and encouraged ladies to express their true essence, their personality and be anything but ordinary in its latest campaign.
Commenting on the creative direction and messaging of the campaign, account director, Lauren McNish said, “By Asking ‘why be ordinary?’ we want to motivate individuals to show-off their personal style and give them a push to be who they want to be. The latest collection is fun and quirky, with elements of tradition so there’s something for everyone.”
The Bronx Woman brand is all about being a strong, sassy and independent woman. The brand encourages women to show their uniqueness and individuality. The visual tone aligned with the Bronx Woman brand and featured cheerful, brightly coloured backgrounds which reflected the positive, summer mood – attracting the attention of micro-influencers across all social media platforms and fashion editors within the key media.
“The social media roll-out and public relations tied in with the mood and energy we created, and we used social media take-overs and journo drops to encourage engagement,” added McNish.