Bayeza: breaking boundaries

Young black talent taken under the Boomtown creative-wing

Our Bayeza internship programme achieved a 100% employment rate for its 2018 graduates and is now looking to recruit new talent for 2019.

Running into its seventh year, Boomtown Bayeza is looking to take on five graduates and expose them to the magic of the ad world, guiding them to become outstanding, employable, advertising professionals who will break boundaries.

Bayeza started in 2012 with one graphic design intern, Pola Maneli, a talented individual who went on to win two gold Loeries and went to work for one of the best advertising agencies in South Africa.

Since then talent has continued to channel through the Bayeza programme, with interns rising through the Boomtown ranks or taking up employment elsewhere in the industry.

We are looking for graduates whose field of studies are related to the advertising industry – to work in the agency departments: Creative, Client services or Strategy.

How Bayeza works

Rather than running an internship programme where individuals are seen as junior staff, we run a specific year-long programme, with each intern having month by month modules specific to their area of expertise and study.

“In this way, we fast track the interns, and they learn more in one year than most junior employees learn in two,” comments MD, Andrew MacKenzie.

This specific training also makes the interns highly sought-after from an employment perspective and we are tremendously proud, that to date, it has achieved a 100% success rate in employment once the interns graduate from Bayeza. “We have employed the majority of these individuals as part of our growth strategy, and others have gone on to be part of reputable companies across South Africa,” says MacKenzie. “The programme is also differentiated in that it is not a ‘free from pay’ internship. Each intern is salaried over and above the dedicated and specific training they receive” he adds.

The Bayeza programme not only answers to the needs of our business and a concerted effort to build on our employment equity but also responds to the drive around skills development and more importantly, is changing the lives of the individuals who complete the programme immeasurably.

How to apply

Graduates interested in applying for the Bayeza internship should send – a covering letter, CV and a portfolio of work (if a creative) to

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