NESCAFÉ RICOFFY took first place in the Hot Beverages Category at the 2019 Sunday Times Top Brand Awards.
Our team has been working with the popular brand since 2017, to attract more coffee drinkers and support its investment in new product development, with the overall aim of increasing awareness and creating excitement amongst younger coffee consumers.
This has been achieved through encouraging consumers to go into store and trial NESCAFÉ RICOFFY products, and by introducing new and loyal customers to a variety of exciting new NESCAFÉ RICOFFY options, such as the Mmm-ccino Cappuccino range with uniquely local flavours, such as, Milk Tart, Biscuit and African Marula.
The heart-warming cappuccino range was designed to attract and appeal to a contemporary audience and add a touch of indulgence to the brand. The launch had to be fresh but still sit within the brand’s main story of sharing moments, bringing people together and stirring memories.
“The team at Boomtown are all dedicated to building brands that consumers love, brands that people can really relate to,” remarked our Strategic Director, Glen Meier.
“We are proudly South African and pride ourselves on using deep consumer insights to connect brands to their consumers. It is an honour to be part of a team that’s created an award-winning brand that consumers truly love,” he added.
NESCAFÉ RICOFFY has been delivering the smooth, fresh taste that’s connected South Africans for generations, and the brown and gold colours of the tin are just as recognisable as the green and gold colours that are synonymous with South Africa.
Boomtown is exceptionally proud to be part of the brand’s journey, establishing NESCAFÉ RICOFFY as the coffee that brings people together and now finally recognised as South Africa’s top brand.