Netcash evolves its brand identity

Show me the money

When internet-based payment facility Netcash appointed us to develop their new look, we knew we had to use our sage-like wisdom and pull out all the stops to develop something up to the task of representing them.

Established in 2003, the company was bought over by Sage in 2010 where it became Sage Pay. Following a manager buy out, the founders decided to return to the Netcash name, which has a solid reputation in the industry.

Our design team set out to create a contemporary but approachable brand. Given that the logo is usually seen on devices, we took our visual inspiration from the bright RGB pixels on a digital screen. We played with the contrast and intensity and, through a thorough understanding of the brand as approachable and playful, we arrived at the lighter green, dark blue and pink colours for the logo.

This understanding also prompted the use of lowercase lettering. The ‘n’ icon in the logo acts as a copyright symbol for Netcash. It’s a stamp they can put on their work to symbolise their confidence, denoting a message of work successfully delivered.

The resultant corporate identity invites people to engage with the brand and to feel that they can place their trust in the company. For Boomtown, it’s always a pat on the back when big, established brands trust us to ‘show them the money’ in terms of our strategic creative ability. Thank you Netcash.

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