The campaign launched on social media and in-store, with a bright and colourful look and feel. Consumers interacted with the brand by saying why a certain pair of shoes was so them, for a chance to win that pair.
The results were a step above expectation. The Facebook Page increased by almost 5000 likes and achieved a 97% reach and an advertising value equivalent of over 250k, equating to a ROI of R8.28 per R1 spent on PR. All in all the campaign was the perfect fit.