As part of the Wild Rhino Competition, a Youth Ambassador Awareness and Education Campaign, the overarching goal of the Rhino Ranger Super Hero Comic Book was to ignite a passion for conservation, whilst motivating young Vietnamese to not use rhino horn. With the aim being to systematically change a generation’s mindset through our Rhino Ranger Super Hero Comic Book series.
With the help of Rhino Ranger, 500,000 Vietnamese were reached through the Vietnam reduction campaign. While 80, 000 comics were distributed to more than 15 international schools in Vietnam. Since the campaign’s inception, there have already been reports of a tremendous decline in Rhino poaching, which means there is hope for younger generations yet.