The result was fantastically fun and in your face, local influencers seeded their live experiences on all popular digital platforms – Facebook, Instagram, YouTube and Twitter, and encouraged their followers to follow First Choice.
The influencers disseminated engaging online videos of themselves ‘living life to the full’. The dares were not for the faint-hearted with everything from skydiving, white water rafting and zip-lining in the Tsitsikamma. Consumers were then challenged to share their own Milki Faces on social media platforms, using the Facebook Face Swap Filter, for a chance to win R20 000.
The campaign milked it with 8142 entries, more than 22 000 new followers on social media and a total of 3 053 753 impressions. More importantly, Milki put a fresh face forward, by daring its consumers to have a bit of fun. We’ll drink (a Milki) to that.