Kingswood College is a leading co-educational
boarding and day school where there are
unique opportunities for every child.
Despite it being a firm favourite amongst parents who believe in giving their children an excellent education, the college needed to update their website, to amplify their brand presence, and create a user-friendly content hub where prospective and current parents and students could find important information about Kingswood College.
The new website also needed to stand out and attract international students as well as re-ignite pride amongst the Old Kingswoodians.
The Boomtown Digital team created a new website that reflected the Kingswood ethos of ‘Educating for Life’. The team worked closely to make sure the tone, look and feel represented Kingswood’s proud heritage.
The team also had to consider the admissions enquiry experience, making sure it was inviting and easy to use for visitors. Improving the user experience journey resulted in improved conversion rates, more visits and higher mobile engagement rates.
Effective UX design, UX writing, site optimisation and beautiful new images brought the site to life, with the new site outranking competitors on Google search engine results pages.
A new website incorporates the refined campus
imagery to present the College to
prospective parents and students. It
effectively updated the user flow of information allowing users to engage, access information easily and accomplish set key tasks more readily.