South Africa, Africa, and the world are facing unprecedented energy challenges. There is a clear and definitive need for more power, cleaner power, and new solutions for a sustainable future.
Exxaro has long recognised that the need to shift to a lower carbon environment must, and will, arrive. To achieve this, they needed to create an optimised investment portfolio that focussed more effectively on building sustainable businesses.
We needed to develop a brand strategy that would redefine their new roles, create and design their new visual identities, and put together an effective launch strategy for both entities.
Our key objective was to deliver a strong, recognisable brand and distinguishable corporate image that will stand out amongst the clutter.