The launch of SA’s First AI-powered Online School

In the spring of yesteryear, Woodridge Connect launched South Africa’s first online school to use artificial intelligence. Linked to the prestigious heritage of Woodridge College and Preparatory School, the school offers learners the opportunity to experience an education powered by artificial intelligence with the benefits of an IEB or Cambridge curriculum. Establishing it as more than just an ordinary online school.

Having worked with Woodridge College before, we were tasked to create a strategic and creative approach for the launch of their new online school. As the first online school to use artificial intelligence within the online schooling fraternity, this was a challenging yet exciting task at hand.

According to Woodridge Connect’s CEO, Kristine Tudhope CA (SA), the online school’s AI technology gives it an unparalleled edge and positions it as the best alternative for parents looking to enrol their children at an online school in 2023.

She points out that Woodridge Connect’s deployment of AI truly sets it apart. While other online schools use the technology in one, at most two, areas of their work with their learners, Woodridge Connect harnesses it across five key activities – personalisation, interaction, customisation, universalisation and automation.

Having this in mind, our task was to craft and develop a brand identity and strategy for the new online school. We created, designed and managed their brand, and put together an innovating and disruptive brand launch strategy.

Our key objective was to deliver a forward-thinking school through positioning Woodridge Connect as the go-to online school in South Africa. This objective was a phased approach and included understanding online schooling as well as Woodridge as an academic entity. The next phase involved working together with the client to develop the visuals and the corporate identity for Woodridge Connect. While the final phase involved the crafting of their website and the media rollout for the online school, launching it as more than just an online school.

Applications to Woodridge Connect are already open for Grade 7-12 for the 2023 academic year, while online applications for the 2022 academic year for Grade 8 and 9 can still be made.

To find out on how to apply or more information, visit because a world of possibilities starts here with you.

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