About us.
A leading African Agency
About us.
A leading African Agency
The story of 2 cows.
Our founder didn’t see his inheritance as only two cows, but rather as the possibility of far more. The cows were sold to raise money for the company’s first computer, and so Boomtown was born. Our story is about seeing what could be, rather than what is. That’s how we came to be, and that’s how we build brands.Main Market Immersion.
Main Market Immersion.


African Market Expansion.
African Market Expansion.
Multidisciplinary
team of
45 professionals.
51%
Black ownership
BBBEE Level 2.
Located in
Port Elizabeth &
Johannesburg
Long-term
investment
into business growth –
Since 1994.
Founded the Bayeza Programme in 2012,
an incubator initiative that develops and nurtures the talents of aspiring black graduates.
Boom Hope.
Bringing hope to people through brands
We know that growth often happens by overcoming challenges and that good can come from like-minded partnerships. In the current climate, businesses need an optimistic outlook and need to develop future – focused strategies for brand planning, brand positioning and campaigns, in order to move to their next phase. To achieve this, positioning your brand inspirationally in people’s hearts, minds and lives is critical. Through deep understanding and innovation for new products and services, we believe there is a better way to build brands – by thinking about what your consumers need, not what you can deliver.
We celebrate the brands that bring HOPE and we are privileged to partner with outstanding brands that are doing great work at this time. We love working with businesses and organisations who want to use their brand as a vehicle for positive change and real impact in people’s lives. In the end, it is about the promise, the potential and the heart of a brand being all it can be, and more. Growing beyond the data, products and profits, to truly connect with its audience in making a positive difference in consumers’ lives.
Careers and Opportunities.
Careers and Opportunities.
At Boomtown, we see the power of people. Our people are the most valuable part of our business. They are insightful, world-class, creative, multidisciplinary, authentic and professional. We see all that they can be and endeavour to provide the best environment for them to thrive in.
See yourself fitting in?