Boomtown assists NESCAFÉ RICOFFY 3in1 to soothe exam nerves

An innovative digital campaign created by Boomtown for NESCAFÉ RICOFFY 3in1 is assisting South Africa’s youth soothe their study and exam nerves. Launched in Youth Month, the campaign promotes Qala Manje FM, a playlist that helps alter your mood and increase your focus through the sound technology and the smooth sounds of lo-fi music. Qala […]

Breaking the chains of human trafficking

The fight Unbeknown to many, over 150 000 people per year are being trafficked and sold in South Africa alone. The mere thought that a loved one could become a victim of human trafficking has been an unavoidable dark alley for many in the fight to end trafficking. However, as the A21 Chief Advocate, Christine […]

The advertising formula – Thule Ngcese, Creative Director, Boomtown

I had gone back home for the December holidays in the Eastern Cape. And while there, a long way from my place of work in Johannesburg, I spent quality time with my family and caught up with friends I hadn’t seen in a while because of the pandemic and lockdown restrictions. I had missed home […]

The launch of SA’s First AI-powered Online School

In the spring of yesteryear, Woodridge Connect launched South Africa’s first online school to use artificial intelligence. Linked to the prestigious heritage of Woodridge College and Preparatory School, the school offers learners the opportunity to experience an education powered by artificial intelligence with the benefits of an IEB or Cambridge curriculum. Establishing it as more […]

The relaunch of Exxaro Energy Brand

In 2021, we helped relaunched Exxaro Resources’ two renewable energy companies. The black-empowered mining and energy solutions company which is listed on the JSE and a member of the JSE Socially Responsible Investment (SRI) Index can be located in Pretoria. It prides itself as being more than just an industrial business and is driven by […]

A New Dawn for Ubomi and Boomtown

Our 2021 Bayeza Graduate Programme interns got together and developed a new corporate identity for the Ubomi Foundation, an Eastern Cape NGO. The team Afra Chinamasa, Tameron Karelse and Temba Mkosi, led by design group head Jesse Sharkie, drew their inspiration from the word Ubomi which means ‘life’. It inspired them to bring an organic […]

First Choice Beats Sales Targets

A fresh approach for achieving an increase in sales contributed to First Choice Custard comprehensively beating its 2021 summer sales goal. A key contributor to smashing the sales target was the fact that the big idea was conceived after extensive research about what people were saying about the brand and flipping it, said our Business […]