News

Boomtown digital team expands with the appointment of Marion Marais

Following the huge growth in digital offerings, Boomtown has appointed Marion Marais as Senior Social Media Manager to lead the agency’s innovative approach to digital.

Digital marketing has changed rapidly over the years, and entrepreneurs and brands are increasingly relying on the medium to deliver results.

According to our MD, Andrew MacKenzie, “Increased awareness of the value of digital marketing has driven the agency’s focus in this direction. New and existing clients are trusting digital more and it’s not just part of an integrated campaign, it is leading campaigns. Because of this growth, we needed to bolster the department.”

An experienced digital marketer, Marais will lead our agency’s innovative thinking forward by placing ‘paid social media’ and ‘always-on content’ into communications strategies. Marais will oversee and create content for campaigns and concepts; and will manage digital and social campaigns with a community management digital team.

Talking about her role at Boomtown, Marais says, “It’s all about the tangible. Many forget that we’re talking to humans, so I like to uncover statistics and insights about people and use them to identify how we want people to feel when they engage with client brands.”

“As digital grows, consumers and brands are becoming more aware that it’s not just about growing numbers; it’s about creating engagement. Are we converting, or merely driving traffic? Are we resonating with consumers’ values, or attracting the wrong market? If so, what’s the solution?”

The rapidly growing digital team is currently working on three emotive campaigns – a heartfelt Heritage Month campaign for a much-loved South African coffee brand; a digital marketing campaign for Sovereign Foods, one of the country’s largest poultry producers; and an exhilarating Bronx Woman campaign.

To view some of our digital marketing click here.

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Pendoring award for hypertension campaign

Boomtown takes home a Pendoring

A bloody good job At Boomtown, we jump at the chance to use our creativity to contribute to the greater good. Circular Health recently gave

Netcash evolves its brand identity

Show me the money When internet-based payment facility Netcash appointed us to develop their new look, we knew we had to use our sage-like wisdom

Sovereign Foods gets sociable

Socially savvy chicken   At the beginning of 2019, Sovereign Foods had the objective of reaching out and connecting with its customers and creating greater

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Gauteng – Johannesburg

Cayleigh Zambonini
Tel: 0861 199 494
Address: Ground Floor, South Block 
e-Travel House, 23 Eaton Avenue
Bryanston 
Johannesburg
2191

Email: cayleigh@boomtown.co.za

Eastern Cape – Port Elizabeth

Delia Genis
Tel: 0861 199 494
Address: 1 Bridge Street
South End
Port Elizabeth
6001

Email: delia@boomtown.co.za

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Boomtown is a strategic brand agency that believes in the creative ability to

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Port Elizabeth | Johannesburg | Cape Town