News

Boomtown gets Milki to #idairyu consumers

‘Live life to the full’ is the message in the latest campaign for Milki, the First Choice full-cream flavoured milk. Created by Boomtown, the digital campaign brings to life what it means to ‘live life to the full’.

Understanding the target consumer, and their up-bringing dominated by social media, and how they consume social media for news, insipiration and in order to express themselves, #idairyu was borne. “We want to challenge consumers by prompting them to be spontaneous and take up Milki #idairyu challenges across South Africa,” remarks Lauren McNish, the Boomtown Account Director for First Choice. “Hashtags have so much power today, they have the ability to cause a stir and create a movement.”

The Boomtown-created campaign taps into this phenomenon and leverages FOMO by identifying influencers, engaging on-line and off-line and challenging them to participate in #idairyu and to live life to the full and document their experiences.

“Milki is a full-flavoured, full-cream dairy drink that’s full of goodness,” remarks First Choice GM: Sales and Marketing, Tinus Pretorius. “The campaign ties in perfectly with our brand voice and it’s an incredibly exciting way to engage with our target market in a fun and meaningful way.”

Boomtown wins Lafarge Zambia account

Lafarge Zambia appointed Boomtown to launch a campaign celebrating their 70-year heritage in Zambia, following on from its work with Lafarge South Africa and Maluti

Boomtown wins Lafarge Zambia account

Lafarge Zambia appointed Boomtown to launch a campaign celebrating their 70-year heritage in Zambia, following on from its work with Lafarge South Africa and Maluti

Please complete the form below and we’ll get back to you as soon as possible.

Gauteng – Johannesburg

Cayleigh Zambonini
Tel: 0861 199 494
Address: 68 Hobart Road
Bryanston
Sandton
2191

Email: cayleigh@boomtown.co.za

Eastern Cape – Port Elizabeth

Delia Genis
Tel: 0861 199 494
Address: 1 Bridge Street
South End
Port Elizabeth
6001

Email: delia@boomtown.co.za

Careers & Opportunities

Boomtown is a strategic brand agency that believes in the creative ability to

achieve what others only dream of, the realisation of possibility.

Port Elizabeth | Johannesburg | Cape Town