Firdous Osman joins Boomtown as MD

The World Women Leadership Congress’s Global Woman Leader in 2023, South Africa’s Women Leader in 2021 and Africa’s Women Leader in 2020, Firdous Osman, has joined Boomtown as Managing Director. Her role will extend across both the agency’s offices, one in Johannesburg and the other in Gqeberha, as well as servicing clients in Cape Town, […]

Boomtown Johannesburg wins first Gold Loerie

The momentum of business wins and growth keeps building with Boomtown Johannesburg winning its first Gold Loerie – a Campaign Craft Gold for South African Non-English Writing for ‘Tiny Truths’, radio work for A Million Girls Foundation.

Boomtown catches a big fish

Together with our strategic, creative and digital team; we are excited to welcome a major fish to our basket of clients.

Boomtown assists NESCAFÉ RICOFFY 3in1 to soothe exam nerves

An innovative digital campaign created by Boomtown for NESCAFÉ RICOFFY 3in1 is assisting South Africa’s youth soothe their study and exam nerves. Launched in Youth Month, the campaign promotes Qala Manje FM, a playlist that helps alter your mood and increase your focus through the sound technology and the smooth sounds of lo-fi music. Qala […]

Aiding the youth with mental health

Together with NESCAFÉ RICOFFY, we saw the opportunity to create a mind-altering digital campaign for NESCAFÉ RICOFFY 3in1 during Youth Month. In South Africa, June 16th marked 46 years since the Soweto Uprising. During this month, South Africans from all walks of life celebrate the pioneering youths who played a critical role in the progress […]

Breaking the chains of human trafficking

The fight Unbeknown to many, over 150 000 people per year are being trafficked and sold in South Africa alone. The mere thought that a loved one could become a victim of human trafficking has been an unavoidable dark alley for many in the fight to end trafficking. However, as the A21 Chief Advocate, Christine […]

The advertising formula – Thule Ngcese, Creative Director, Boomtown

I had gone back home for the December holidays in the Eastern Cape. And while there, a long way from my place of work in Johannesburg, I spent quality time with my family and caught up with friends I hadn’t seen in a while because of the pandemic and lockdown restrictions. I had missed home […]

The launch of SA’s First AI-powered Online School

In the spring of yesteryear, Woodridge Connect launched South Africa’s first online school to use artificial intelligence. Linked to the prestigious heritage of Woodridge College and Preparatory School, the school offers learners the opportunity to experience an education powered by artificial intelligence with the benefits of an IEB or Cambridge curriculum. Establishing it as more […]