News

“Don’t be chicken, check ’em”

In support of breast cancer awareness, Sovereign Foods has rolled out an in-store and on-pack awareness campaign on its Country Range to encourage people to not be chicken and check ‘em.

A proactive concept created by Boomtown for Sovereign Foods, the campaign is a CSI drive where the popular food brand will donate R2 per pack sold to PinkDrive. “The first drive of its kind for Sovereign Foods, the connection with its product and the cause makes for talkability and positive engagement,” remarks the creative behind the campaign, Meagan Viljoen. “To be able to understand a client, its consumer and know we can have fun with a campaign that makes a difference to a special cause is incredibly satisfying.”

Running in-store with point of sale touch-points, customers who purchase Country Range fresh chicken breasts receive a pink ribbon and a thank you card at the till. Supported by a digital campaign and radio promotion “Don’t be chicken, check them” will run throughout October in Eastern Cape Spars.

“There’s value in goodness, and that’s what Sovereign Foods is all about,” remarks Gerald Walter, Marketing Director at Sovereign Foods. “We aim to care, make a difference and make a real impact on people, lives and business; and this is one way for us to give back.”

Boomtown wins Lafarge Zambia account

Lafarge Zambia appointed Boomtown to launch a campaign celebrating their 70-year heritage in Zambia, following on from its work with Lafarge South Africa and Maluti

Boomtown wins Lafarge Zambia account

Lafarge Zambia appointed Boomtown to launch a campaign celebrating their 70-year heritage in Zambia, following on from its work with Lafarge South Africa and Maluti

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Gauteng – Johannesburg

Cayleigh Zambonini
Tel: 0861 199 494
Address: 68 Hobart Road
Bryanston
Sandton
2191

Email: cayleigh@boomtown.co.za

Eastern Cape – Port Elizabeth

Delia Genis
Tel: 0861 199 494
Address: 1 Bridge Street
South End
Port Elizabeth
6001

Email: delia@boomtown.co.za

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