Following a successful tender process, Boomtown has been appointed by the Eastern Cape Parks and Tourism Agency (ECPTA) as its media planning and buying partner.
Having previously worked with the ECPTA, we are delighted to be working with their great team once again. With a three-year contract, we will be ensuring the ECPTA will be visible to the right people at the right time in order to increase visitor numbers to the Eastern Cape.
“Tourism is potentially a significant economy for the Eastern Cape, and it’s great to be a part of an organisation that drives people to our province, enabling them to experience all it has to offer,” remarked Boomtown Account Manager Lisa Snyman. “Boomtown has an established track record of delivering tangible results, and we’re excited to be working with them again,” added ECPTA Acting Chief Marketing Manager, Lavinia Shaw. “The Eastern Cape has a lot to offer holiday makers, and we’re excited to drive more local and international tourists to our province.”