Following its appointment to Maluti Mountain Cement in 2018, Boomtown has successfully rolled out the launch campaign for the Lesotho-based challenger brand. The highly regarded
By Lara-Anne Derbyshire While personality has indeed always been a consideration in consumer profiling when trying to segment and reach your ideal target audience, so
Amfi Craft has appointed Boomtown as lead agency for its global glass fibre and reinforced plastic and polyurethane business, starting with a brief to develop its brand and corporate identity.
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